MIMCO, Melbourne Central Store
Transverse was commissioned by MIMCO for Craft Victoria’s Window Walk 2019 which brings together contemporary artists and local businesses in diverse collaborations. Launching MIMCO’s new collection Falling, this installation envelops the exterior of the store with a dazzle of pattern and suspended portals that allow views to the interior as shoppers pass by. I wanted to create a playful intervention that would draw people to engage with the transparent architecture of the store whilst creating an atmosphere of calm within the store itself.
Transverse is part of an ongoing studio project which uses the visual language of architecture and optical play to create dynamic spatial experiences.